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Resources

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Webinar Archives

Neolane, BtoB Magazine, and SiriusDecisions: "Making the Business Case for Investing in Marketing Automation"		August 24, 2010
Neolane, 1to1 Media, and David Raab: "Breaking Down Channel Silos to Get Breakthrough Results - A Roadmap to Cross-Channel Marketing Success"		March 23, 2010
Neolane and BtoB Magazine: "Give the Emperor Some Clothes - Must-Have Building Blocks for Digital and Social Marketing Success"		December 3, 2009
Neolane and BtoB Magazine: "Lead Conversion 2.0 for a Recovering Economy"		November 17, 2009
Neolane and Quaero: "When the Four Ps of Marketing Aren't Enough: New Rules for a Cross-Channel World"		September 22, 2009
IBM and Neolane: "Overcoming Data Management Challenges in Marketing to Achieve Strong ROI"		August 6, 2009
Aberdeen Group: "Increase Your Top Line Revenue with Marketing Automation"		June 25, 2009
Forrester Research and the American Marketing Association (AMA): "Top 10 Strategies for Successful Enterprise Marketing Software Implementations"		March 10, 2009
1to1 Magazine and Aberdeen Group: Channeling Success - Optimize your cross-channel initiatives to boost marketing effectiveness		February 5, 2009
zavvi/Virgin Megastores: How zavvi took control to drive marketing effectiveness		May 20, 2008
Aberdeen Group: Are You in the Loop? Automate closed-loop marketing to boost revenue, conversion rates and marketing ROI		May 1, 2008
Aberdeen Group: The Convergence of Sales and Marketing Technologise		March 26, 2008
BtoB Magazine: Marketing Outlook 2008		February 28, 2008
Packard Bell: Increasing Customer Lifetime Value Via Multi-Channel Marketing		January 29, 2008
Increasing Revenue Through Personalized, High-Velocity, Lights-out Email		September 25, 2007
Accor Hotels: How Dynamic Personalization Boosts Email Response Rates and Revenue		November 15, 2007