B2B Lead Management Software

Neolane's B2B Lead Management Software with Lead Scoring provides the infrastructure marketers need to optimize demand generation, sustain a conversation, intelligently manage leads, and measure results. It's the combination of these three tightly linked functions - demand generation, lead management, and measurement - that makes Neolane unique. Neolane helps B2B Marketers who are constantly challenged to prove marketing's value, and demonstrate its impact on the bottom line.

This conversational marketing technology is easily integrated with all well-known CRM and SFA systems including salesforce.com, Oracle/Siebel Microsoft CRM Dynamics, and Pivotal CRM, with bi-directional synchronization between the SFA and the marketing data mart.

Unified demand generation and lead management with CRM/SFA and lead scoring capabilities can help solve these challenges, and bridge the coordination gap that often exists between marketing and sales.

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