Neolane's direct marketing software can assist marketers by providing a centralized system for coordinating
communications across all traditional and emerging channels. Though much hype is made of emerging channels,
there are also exciting things happening with traditional marketing channels. Print-on-demand technologies,
for instance, are enabling marketers to create highly personalized direct mail and catalog pieces in record time,
and new voice technologies are helping to make telemarketing more efficient and effective. Similarly, more and more companies are
leveraging point-of-sale as an opportunity to present custom offers and strengthen relationships.
Some of Neolane's direct marketing software most successful customers perform most of their marketing via traditional, offline channels, complementing those campaigns with coordinated forays into emerging channels.
| Global financial leader AXA Bank, for instance, performs much of its prospecting via the telephone. Marketers for AXA report that using Neolane’s direct marketing software, they are able to extend the same campaign to a prospect via multiple channels – and significantly improve results. For instance, if the bank is conducting a phone campaign on a new savings account, it can now follow up with an email. AXA Bank's marketers have found that they can double conversion rates when they prospect via multiple channels. |  |
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To learn more, download the Neolane Enterprise Marketing Automation Platform Brochure. |
