Though much hype is made of emerging channels, there are also exciting things happening with traditional marketing channels. On-demand printing technologies, for instance, are enabling marketers to create highly personalized direct mail and catalog pieces in record time, and new voice technologies are helping to make telemarketing more efficient and effective. Similarly, more and more companies are leveraging point-of-sale as an opportunity to present custom offers and strengthen relationships. Neolane can help these types of companies too, by providing a centralized system for coordinating communications across all these channels.
Even if emerging technologies aren't in your marketing mix yet, you can benefit from Neolane.
Sephora is one customer using Neolane solely for traditional, offline marketing channels including direct mail and point of sale. The leading retail beauty chain built a unified marketing datamart to house customer information, and leverages Neolane to drive targeted offers to customers based on information collected from retail stores, the call center and even their web site. Since deploying Neolane, Sephora's marketing team has recognized productivity gains of 70 percent for the creation and execution of direct mail campaigns, doubled response rates without increasing spend, and reduced campaign analysis time from five days to one. (Read the case study)
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