Marketing is undergoing a fundamental shift. Emerging channels such as email and mobile have created new and unique opportunities to reach a new generation of customers more quickly, efficiently and directly. However, traditional channels such as direct mail and the telephone aren't going away anytime soon. This means marketers are faced with the challenge of presenting a consistent face to customers across both old and new channels, transcending technological and often organizational barriers. It's a tall order.
That's where Neolane comes in.
Neolane provides the only enterprise marketing automation software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel marketing and lead management software, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 170 of the worlds leading companies including Accor Hotels, Alcatel-Lucent, Orange, and Sephora.
Neolane's Enterprise marketing platform was built from the ground up to power a broad range of marketing process automation requirements from budgeting and planning through creation and real-time execution to measurement and reporting. By integrating multiple processes, companies gain visibility and control over their total marketing operations and can more efficiently build and execute sophisticated cross-channel communications strategies that drive results.
| High-end cosmetics retailer Sephora teamed with Neolane to drive timely, targeted, customer loyalty programs in-store and online. As a result, Sephora's marketers improved productivity by 70 percent, doubled response rates without increasing spend, and reduced campaign analysis time from five days to one. |  |
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To learn more, download the Neolane Enterprise Marketing Automation Platform Brochure. |
