• Company
  • About Neolane
  • Management Team
  • Board of directors
  • Careers
  • Industry Recognition
• Products
  • Products Overview
  • Multi-Channel Campaign Management
  • Lead Management
  • Dynamic Content Management
  • Marketing Resource Management
  • Customer Data Management
  • Analytics and Reporting
  • Professional Services
  • ASP or License?
• Solutions
  • Cross-Channel Direct Marketing
  • Email Marketing
  • Mobile Marketing
  • Traditional Direct Marketing Via Offline Channels
  • Predictive Marketing
  • Information Delivery - Customer Notifications
  • Geomarketing
• Services
  • Services Overview
  • Consulting
  • Education
  • Support
• Customers
  • Customers Overview
• Partners
  • Neolane Partners
  • CRM / SFA Software Vendors
  • Systems Integrators and Consulting Services
  • Marketing Service Providers
  • Web Analytics
  • Complementary Technology Providers
  • Affiliations and Memberships
  • Partner With Us
• News & Events
  • Latest News and Events
  • Events
  • Press Releases
  • Neolane in the News
  • Press Contact
• Resources
  • Resources Overview
  • Product Literature
  • Press Releases
  • Articles
  • Events
  • Customer Case Studies
  • White Papers
• Contact
  • Contact Us
  • See a Demonstration
  • Request More Information
  • Request Neolane Platform Brochure

Solutions

Cross-Channel Direct Marketing Email Marketing Mobile Marketing Traditional Direct Marketing Via Offline Channels Predictive Marketing Information Delivery - Customer Notifications Geomarketing

Mobile Marketing

Target customers on the go with timely and personalized mobile marketing messages

Increasing adoption of mobile technologies like SMS and MMS are creating viable new communications opportunities for marketers. However, mobile marketing cannot operate in a silo - efforts must be integrated within the larger marketing program.

Experience Counts

Neolane bridges the gap between emerging and traditional channels, allowing marketers to effectively interact with each customer at any point in time. Multi-national organizations including EMI, AXA Bank and Boursorama have all relied on Neolane to incorporate mobile marketing into their campaign mix.

Neolane's mobile marketing solution delivers:

• Personalized communications - Mobile devices are extremely personal, making it critical to ensure the recipient is amenable to mobile communication. Neolane's centralized marketing database backs customer preferences whether it is obtained via a direct request from the consumer, an email opt-in or any other method employed to gather customer data – ensuring customer privacy and control.
• Controlled Outreach - Neolane's centralized marketing database lets marketers integrate mobile outreach into the larger marketing campaign mix, ensuring that customers are never overwhelmed with mobile messages.
• Measured response - Sending a compelling text message or directing a customer or prospect to a mobile WAP site won't get you very far unless you understand how they responded and you automatically know what to do for your next point of contact – be it an email, another text message or a direct mail piece. Neolane collects this information and provides results at a granular level – on a per customer basis.

Learn more about Neolane's Enterprise Marketing Platform.