• Company
  • About Neolane
  • Management Team
  • Board of directors
  • Careers
  • Industry Recognition
• Products
  • Products Overview
  • Multi-Channel Campaign Management
  • Lead Management
  • Dynamic Content Management
  • Marketing Resource Management
  • Customer Data Management
  • Analytics and Reporting
  • Professional Services
  • ASP or License?
• Solutions
  • Cross-Channel Direct Marketing
  • Email Marketing
  • Mobile Marketing
  • Traditional Direct Marketing Via Offline Channels
  • Predictive Marketing
  • Information Delivery - Customer Notifications
  • Geomarketing
• Services
  • Services Overview
  • Consulting
  • Education
  • Support
• Customers
  • Customers Overview
• Partners
  • Neolane Partners
  • CRM / SFA Software Vendors
  • Systems Integrators and Consulting Services
  • Marketing Service Providers
  • Web Analytics
  • Complementary Technology Providers
  • Affiliations and Memberships
  • Partner With Us
• News & Events
  • Latest News and Events
  • Events
  • Press Releases
  • Neolane in the News
  • Press Contact
• Resources
  • Resources Overview
  • Product Literature
  • Press Releases
  • Articles
  • Events
  • Customer Case Studies
  • White Papers
• Contact
  • Contact Us
  • See a Demonstration
  • Request More Information
  • Request Neolane Platform Brochure

Solutions

Cross-Channel Direct Marketing Email Marketing Mobile Marketing Traditional Direct Marketing Via Offline Channels Predictive Marketing Information Delivery - Customer Notifications Geomarketing

Geomarketing

Target customers and prospects with the geographic precision you've longed for.

With Neolane, it's possible to utilize customer and prospect geographic information to sharpen your marketing actions and generate more effective personalization.

Neolane geomarketing functions enable you to:

• Target direct marketing campaigns geographically - Send information only to those recipients close to a given address.
• Develop geographically relevant content - Insert geographical information related to the location of the recipient for advanced campaign personalization and improve the relevance of your campaigns—for better ROI.
• Personalize based on geography - Personalize messages based on postal data or recipient location.
• Create offers incorporating mapping and coordinates - Tailor marketing messages for multiple locations and proximity.

Learn more about Neolane's Enterprise Marketing Platform.