Email Marketing
With tens of billions of email messages sent, Neolane is an unrivaled expert in the domain of email marketing.
Industry leaders in all sectors of activity have chosen Neolane solutions for
their email marketing programs: Accor, Alcatel-Lucent, Axa Bank, Boursorama - Selftrade,
BT, Carrefour, Dassault Systems, EMI Music, GE Real Estate, L'Oreal,
Nespresso (Nestlé Group), Packard Bell, Petit Bateau, Publicis, Sephora
(LVMH Group), Sony PlayStation, Virgin Megastores and Wolters Kluwer, to mention
just a few.
Why should you choose Neolane for email marketing? Because
our solution is optimized for interactive marketing channels, and is built on a
unique "closed-loop" approach that gives you unrivaled functionality to model,
orchestrate and optimize your email marketing strategies:
Use Neolane to optimize your email marketing and:
- Build and administer a unified database of customers and prospects
- Manage the quality of your customer/prospect data (address cleansing, list management, hardbounce, softbounce, quarantining)
- Identify, qualify and enrich profiles to deepen customer knowledge and leverage past campaigns
- Capture customer and prospect information through surveys, competition, viral marketing and referrals
- Create differentiated email marketing strategies: Targeting, segmentation, customer profiling and scoring (defining groups, samples, segments, tests, split-testing)
- Define fully-featured, operational workflows to manage email marketing actions (validation procedure, automation)
- Plan, automate and execute email marketing campaigns, and also combine them with other channels (email, direct mail, SMS, MMS, fax, telephone, call-center)
- Model profitable customer journeys, define action/interaction schemes and relationship mechanisms for email marketing
- Create and automate online and offline document production (Content Manager module for email marketing)
- Measure and compare responses to email marketing campaigns and evaluate performance via to real-time reporting
- Offer new value-added services such as personalized alerts and notifications, dematerialized management documents (invoices, purchase order confirmation, shipping confirmation)
Learn more about Neolane's Enterprise Marketing Platform.
