Email is often the mainstay of a marketer's plan. Why? Because it's fast, simple and easy to measure. But there are a few steps marketers can take to move their email programs – and results – into the fast lane. Chief among them are segmentation and personalization.
Why should you choose Neolane for email marketing? Neolane was designed from
the ground up to support interactive marketing, and provides the
personalization, segmentation and high-volume execution engine required to
support sophisticated email marketing campaigns. Whether email is your only
channel, or part of a cross-channel strategy, Neolane can help optimize results.
Neolane enables marketers to build and administer a unified database of customers and prospects, so they can base email campaign targeting and segmentation on a cross-channel view of relationships. It also provides the tools marketers need to manage the quality of customer/prospect data – such as address cleansing, list management, hard bounce, soft bounce and quarantining.
Marketers can use Neolane to capture customer and prospect information through surveys, viral marketing and referrals. Importantly, Neolane enables marketers to coordinate email campaigns with other channels (such as direct mail, SMS, MMS, telephone, mobile), so that customers receive consistent offers and messages no matter what the channel.
Built-in content management features help automatically personalize and target content for individual recipients, to improve relevance and hence response rates. And finally, Neolane provides out-of-the-box reporting for measuring results and evaluating campaign performance in real time.
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To learn more, download the Neolane Enterprise Marketing Automation Platform Brochure. |
