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Download the Neolane Cross-Channel Management Optimization Data Sheet. |
Cross-channel marketing: an art or a science? It's an age-old debate. Neolane would argue that it's a bit of both. The science of direct marketing has become much more sophisticated in recent years, as tools have emerged to help marketers precisely plan, target, execute and measure the impact of their efforts.
Direct marketing is no longer just about using the right words or having the most compelling offer at the right time. In today's multi-channel world, marketers also need to understand which channel each customer prefers. New channels like mobile and social media have made this task more complex. Traditional campaign management software, developed when direct mail was the primary (if not only) channel used by most companies, is simply not up to this task.
Neolane provides the only enterprise marketing software specifically designed to manage, optimize and automate coordinated, personalized messages across both traditional and emerging channels including mobile.
Neolane's Cross-Channel Marketing Optimization solution is built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. More than 170 of the world's most innovative marketers including Alcatel-Lucent, Sephora and zavvi/Virgin Megastores run Neolane.
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To learn more, download the Neolane Enterprise Marketing Automation Platform Brochure. |
