Each time a potential customer communicates with an organization, that encounter contributes to their opinion and perception of the organization and helps steer them toward an ultimate decision; to buy or not to buy. Any organization that can "remember" the customer's situation and requirements from encounter to encounter will rise above those organizations that must re-establish the relationship context from scratch each time. Maintaining the context of the relationship across encounters, especially when your organization deals with hundreds or thousands of prospects per month and wants to pro-actively nurture relationships via trade shows, direct mail, webinars, phone calls, emails, and social media, is virtually impossible without a sophisticated and capable marketing automation solution.
This comprehensive white paper from Neolane covers when is the right time to implement a marketing automation solution. And cover the indicators that the investment in time andmoney will be justified for your organization.
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