August 16, 2012
Conversational marketing technology provider Neolane Inc. today announced details of an upcoming webinar, "Loyalty Programs: Best Practices in the Age of Transparency." Special guest Don Peppers, a leading authority on customer-focused relationship management strategies, will drive an interactive discussion on the key challenges marketers face when implementing effective loyalty programs, especially in light of increased transparency and changing customer expectations.
From sky-high customer expectations to mounting internal demands, customer loyalty programs—and the marketers who manage them—have the weight of the world on their shoulders. Many have pegged loyalty programs as the sure path to differentiation and success in the digital era. Yet, with the proliferation of techniques, data and channels, marketers may have more questions than answers.
Drawing from concepts in his new book, “Extreme Trust: Honesty as a Competitive Advantage,” Peppers will dissect key loyalty program challenges such as understanding customer expectations in the “age of transparency,” and using customer intelligence to demonstrate “competence” and “good intentions.” He’ll share best practices and real-world examples in addition to responding to audience questions.
For more information or to register, please visit: http://bit.ly/Ppk9bV. For those interested in live tweeting from the event, use the #convmktg hashtag.
Webinar attendees will also receive Neolane's newest whitepaper, "From Transactional to Emotional: Evolving Customer Loyalty Strategies." To evolve from transactional programs to those that establish an emotional connection with customers, brands must work to adopt a mix of technology and services to break loyalty initiatives out of siloed approaches and ensure their place as part of a comprehensive, cross-channel campaign management strategy. The paper examines limitations of current loyalty strategies and explores several tools and techniques marketers can experiment with in order to determine the mix that is most effective based on their business goals and customer affinity.