January 19, 2012

Neolane Webinar “Tears Down the Walls” to Unravel the Complexity of Cross-Channel Marketing Messaging

Featuring Guidance From a Leading Independent Analyst Firm, Attendees Will Learn Necessary Steps for Adopting an Integrated, Customer-Centric Messaging Approach

Conversational marketing technology provider Neolane, Inc. today announced details of an upcoming webinar, “Unraveling the Complexity of Cross-Channel Messaging.”  Featuring analyst Shar VanBoskirk of Forrester Research, Inc., this informative webinar will provide attendees with guidance for overcoming marketing campaign management barriers to success, as well as discuss the tremendous benefits of adopting an integrated, customer-centric approach to cross-channel messaging that will increase share of mind and wallet.

Who:

• Shar VanBoskirk, vice president and principal analyst, Forrester Research, Inc.
• Kristin Hambelton, vice president of marketing, Neolane, Inc.

What:

When it comes to messaging and campaign management, organizations are still stuck in a siloed, channel-based approach, causing campaigns to be managed by the channel, with little or no regard for the overall customer experience. More often than not, these projects start with email marketing and over time incorporate other channels (such as mobile and social) into a single, integrated cross-channel marketing platform. However, recent Forrester research has revealed that many brands are now realizing that this approach can severely hinder marketing results and revenues.

This webinar, "Unraveling the Complexity of Cross-Channel Messaging," will examine how organizations that can adopt a more customer-centric approach will not only build more lasting, personalized relationships with customers and prospects, but also achieve a more significant return on marketing investment. Attendees will learn:

• The key barriers to integrated, cross-channel messaging;
• The significant benefits to adopting a customer-centric approach and its impact on the bottom line;
• How organizations of all types can move past the ineffective, silo-driven approach of their email service provider (ESP) to develop truly customer-centric strategies. 

When:

Tuesday, January 24, 2012 at 2:00 p.m. ET

Where:

For more information about this webinar or to register, please visit: http://bit.ly/yfcA24. For those interested in live tweeting the event, use the #convmktg hashtag.

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