July 12, 2012

Neolane Webinar Delivers Best Practices for Aligning an Organization's Marketing Technology Roadmap and Mobile Apps

Leading Independent Analyst Firm to Discuss Issues Ranging from How to Leverage Big Data, to Steps for Incorporating Social Media, Geolocation Services and Mobile Apps Into Marketing Strategies

Conversational marketing technology provider Neolane, Inc. today announced details of an upcoming webinar, “Aligning Your Marketing Technology Roadmap and Mobile Apps.” The session will feature special guest Robert Brosnan, senior analyst, Forrester Research, Inc., who will discuss issues ranging from how to leverage Big Data, to steps for incorporating emerging channels such as social media, geolocation services and mobile apps.

Who:

• Robert Brosnan, senior analyst, Forrester Research, Inc.
• Mathieu Hannouz, senior product marketing manager, Neolane, Inc.

What:

Marketers know they need to invest in technology but often struggle with “how” and “what.” Addressing the needs of marketers who are evaluating mobile and in-app messaging strategies and technologies, this webinar, “Aligning Your Marketing Technology Roadmap and Mobile Apps,” will offer best practices for easing the adoption of new channels and how to align inbound/outbound communications, particularly related to generating consistent, targeted messages and offers. In this session, marketers will learn how to:

• Send one-to-one push notifications and in-app marketing messages that are personalized and contextualized
• Integrate with geolocation capabilities to deliver contextual and geo-personalized offers

Neolane will briefly demonstrate the Neolane Mobile App Channel, a first-of-its-kind personalized mobile app capability. Attendees will also gain access to Neolane’s newest whitepaper, “SoLoMo: From Concept to Practice,” a new resource to guide marketers toward their goals for creating unified social, local and mobile (SoLoMo) experiences.

When:

• Tuesday, July 17 at 2 pm EDT.

Where:

For more information about this webinar or to register, please visit: http://bit.ly/LS9lzP. For those interested in live tweeting during the event, use the #convmktg hashtag.

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