March 5, 2012

Neolane Empowers Marketers to Develop More Engaging Customer Relationships at Gartner Customer 360 Summit 2012

Neolane to Discuss How Conversational Marketing Technology Drives More Personalized, Consistent Two-Way Customer Dialogs Across Channels Such as Social, Email and Mobile

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at the Gartner Customer 360 Summit 2012 (Kiosk S).  With the event theme, "Driving CRM Success in a World of Empowered Customers," Neolane will showcase Neolane Social Marketing, an industry-first application based on its conversational marketing technology that is specifically designed to help marketers create more engaging one-to-one customer dialogs, while transforming anonymous fans and followers into qualified prospects and profitable customers.  Neolane is a silver sponsor of the event.

Who:              

• Stephan Dietrich, president, North America, Neolane, Inc.
• Kristin Hambelton, vice president of marketing, Neolane, Inc.
• Mathieu Hannouz, senior product manager, Neolane, Inc.

What:

Marketing is undergoing a fundamental transformation. Now, more than ever, the objective is to put the consumer at the center of marketing efforts while empowering marketers to take control of the relationship. For example, Neolane understands that while many brands have succeeded in building large communities of fans and followers on social networks, very few are maximizing the revenue potential of these captive audiences. As a result, Neolane invites attendees to visit Kiosk S for a live demonstration of its social marketing capabilities, to learn first hand how marketers can better engage consumers in one-to-one dialogues across social media platforms, including Facebook and Twitter, transforming anonymous fans and followers into personal, sustainable, and profitable relationships. Neolane will also demonstrate the newest version of Neolane Interaction, which allows marketers to dynamically generate real-time personalized marketing offers and content on web sites and Facebook brand pages.

When: March 14 –16, 2012

Where: The Gartner Customer 360 Summit 2012 will take place at the Gaylord Palms Resort in Kissimmee, Florida.

How: For more details about Neolane’s participation in the event, please visit http://events.neolane.com/Gartner360/.

For those interested in tracking news from the event, please follow @neolane and the event hashtag #GartnerCRM on Twitter. 

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