August 20, 2012

Neolane Announces Details of Its 2012 North American Customer Forum

Event Focused on Community Building Through Immersion in Best Practices, Strategies and Techniques Designed to Drive Business Results Using Conversational Marketing Technology

Conversational marketing technology provider Neolane, Inc. today announced details of its Customer Forum, an event designed to foster the open exchange of ideas and best practices among Neolane’s North American customers, partners and employees. Taking place August 21-24 in Boston, the Neolane Customer Forum will feature a mix of customer and product presentations in addition to networking events and training sessions.

The Neolane Customer Forum provides an intensive immersion in best practices, strategies and techniques designed to drive business results through conversational marketing technology. In addition to sessions focused on email marketing best practices, SoLoMo, data for effective cross-channel campaigns, and scalability and Big Data, customer presentations include:

• "Dynamic, High-Volume Email Campaigns: Starting a New Chapter with Neolane"
• "Building Loyalty with Cross-Channel Marketing Powered by a Single Customer View"
• "Leveraging Transactional and Behavioral Data to Properly Pull Loyalty Levers"
• "The Journey to Marketing Efficiency and Targeted Lifecycle Campaigns"

Functional and technical training tracks will cover topics ranging from campaign optimization and posting to a Brand page on Facebook, to analyzing buyer behavior and building effective reports. Neolane will discuss its product roadmap and demonstrate the advantages of its new Neolane Mobile App Channel, which supports social-local-mobile (SoLoMo) strategies that drive greater cross-channel customer engagement.

"This event is an invaluable opportunity to connect with our tremendous Neolane community of customers and partners in a setting that facilitates peer discussion and skill-building,” said Stephan Dietrich, president, Neolane, Inc. “Neolane is passionate about ensuring users are getting the most value and ROI from our conversational marketing technology— it’s core to our culture. We will take full advantage of this opportunity to hone best practices and engage in dialogue that will be important to future technology innovation decisions."

To follow the event and stay connected:

• The Neolane Blog will feature a wrap-up of sessions and networking event highlights.
• Follow the event hashtag #NeoBoston or @Neolane on Twitter to get the latest digital marketing tips and advice.
• Visit Neolane's Facebook page for photos posted throughout the event.

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