August 7, 2012

Neolane and Quaero, a CSG Solution, to Discuss Customer Engagement Strategies at AMA Boston Event

Networking Event to Examine Changing Customer Behavior and Expectations, and How Marketers Can Better Align Their Customer Engagement Roadmap

Conversational marketing technology provider Neolane, Inc. today announced details of an upcoming networking event, “Aligning Your Customer Engagement Roadmap with Changing Behavior and Expectations.” Hosted by the Boston Chapter of the American Marketing Association (AMA), the session will feature special guest John Strabley, director of strategy, Quaero, a CSG Solution, who will share practical advice for building an ecosystem that drives customer centricity and marketing ROI.

Who:

• John Strabley, director of strategy, Quaero, a CSG Solution
• Mathieu Hannouz, senior product marketing manager, Neolane, Inc.

What:

Today's marketers know—and frequently are told—"why" they should invest in marketing technologies and services. But for those looking to address new or increasing challenges and mounting expectations, the more pressing question oftentimes is, "how?"

Designed to help Boston marketers align their customer engagement roadmap with changing behavior and expectations, this complimentary networking event and presentation will provide an opportunity to engage in peer discussions and learn more about the key issues they are likely grappling with daily. These issues range from making sense of Big Data to effectively incorporating emerging channels such as social media, geolocation services and mobile applications.

Where:

The event will take place at Hotel Marlowe in Cambridge, Mass.

For more information or to register, please visit: http://bit.ly/P6Hqx4. For those interested in live tweeting from the event, use the #convmktg hashtag.

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