March 20, 2012
Attendees Will Gain an Exclusive Look into the Digital Marketing Playbooks of Leading Sports Teams to Learn How to Enhance Fan Engagement and Drive Increased Revenue
Conversational marketing technology provider Neolane, Inc. today announced details of a March 27 webinar, “PURLs of Wisdom: Digital Marketing Strategies for Increasing Online Engagement and Revenue.” With special guest Bernie Turner of FanOne Marketing, the webinar will discuss how sports and entertainment marketers can incorporate personalized URLs (PURLs) and other techniques into their digital marketing campaigns to enhance fan engagement and drive increased revenue and results.
Sports fans are among the most passionate brand advocates on the planet. To keep fans connected with a team’s brand before, during and after games, leading professional sports teams are leveraging strategic marketing technology and services to capitalize on the power of PURLs, microsites, automated pre- and post-event surveys, social media integration and other cross-channel marketing capabilities to increase fan engagement and online revenue.
This webinar will provide attendees with:
Tuesday, March 27 at 2 p.m. EDT