March 20, 2012

Neolane and FanOne to Share PURLs of Wisdom in Upcoming Digital Marketing Strategies Webinar

Attendees Will Gain an Exclusive Look into the Digital Marketing Playbooks of Leading Sports Teams to Learn How to Enhance Fan Engagement and Drive Increased Revenue

Conversational marketing technology provider Neolane, Inc. today announced details of a March 27 webinar, “PURLs of Wisdom: Digital Marketing Strategies for Increasing Online Engagement and Revenue.”  With special guest Bernie Turner of FanOne Marketing, the webinar will discuss how sports and entertainment marketers can incorporate personalized URLs (PURLs) and other techniques into their digital marketing campaigns to enhance fan engagement and drive increased revenue and results.

Who:              

• Bernie Turner, marketing manager and digital strategist, FanOne Marketing
• Kristin Hambelton, vice president of marketing, Neolane, Inc.

What:           

Sports fans are among the most passionate brand advocates on the planet. To keep fans connected with a team’s brand before, during and after games, leading  professional sports teams are leveraging strategic marketing technology and services to capitalize on the power of PURLs, microsites, automated pre- and post-event surveys, social media integration and other cross-channel marketing capabilities to increase fan engagement and online revenue.  

This webinar will provide attendees with:

• Real-world examples of teams using PURLs in renewal, win-back, and referral campaigns;
• Segmentation and personalization strategies for increasing relevance and results; and
• Best practices for incorporating PURLs and other techniques into digital marketing strategies.

When:                        

Tuesday, March 27 at 2 p.m. EDT

Where:           

To register online for this webinar, please visit: http://bit.ly/ziaMP7.  For those interested in following the event on Twitter, please use the hashtag #convmktg.

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