March 29, 2011

Neolane Receives Positive Rating in Leading Analyst Firm's CRM Lead Management MarketScope Report

Conversational marketing technology provider Neolane today announced that it received a positive rating in the Gartner, Inc. report, "MarketScope for CRM Lead Management¹." The report rated 15 lead management vendors across six evaluation criteria including overall viability, customer experience, geographic strategy, product/service, sales execution/pricing and sales strategy.

According to Gartner, "by 2015, 30 percent of Global 2000 companies that focus on improving lead management processes will increase revenue 5 percent to 10 percent through better qualification, prioritization, distribution, augmentation, allocation, tracking and closing of leads from multiple lead-generation sources."

"Lead management processes, done right, enable top-line growth, and can show a quantifiable link between marketing investment and revenue," writes Chris Fletcher, research director and author of the report for Gartner. "Lead management has become an investment priority as companies focus on customer acquisition and retention to maintain and grow revenue streams."

Based on its conversational marketing technology, Neolane Leads enables B2B marketers to design and execute personalized campaigns; collect responses and inbound data; automatically fulfill collateral requests; and update profiles in a central data mart. It provides advanced capabilities for lead tracking and lead scoring, and routes hot leads to sales via real-time integration with CRM/SFA systems.

"Neolane's lead management solution combines the benefits of our conversational marketing technology with distinct demand generation, lead management and measurement capabilities to provide the core infrastructure our customers rely on to drive demand, sustain a conversation, intelligently manage leads and measure results all in one place," said Stephan Dietrich, president, Neolane, Inc. "We are pleased to be recognized by Gartner in this report. We are proud of our proven B2B lead management capabilities and ability to scale and support multiple campaigns across countries and regions, as well as our solution's high degree of configurability."

Gartner, "MarketScope for CRM Lead Management," Chris Fletcher, March 13, 2011.

MarketScope Disclaimer

The MarketScope is copyrighted 2011 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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