Newton, MA
June 29, 2011

Neolane Presents Webinar on Accelerating Social Marketing Maturity

Independent Research Firm to Share Social Marketing Framework and Discuss How Data-Driven Strategies Can Transform Social Experimentation to Top-Line Results

Conversational marketing technology provider Neolane, Inc. today announced details of a July 12 webinar, “Accelerating Social Maturity: How Data-Driven Strategies Transform Your Marketing from Social Experimentation to Top-Line Results.” The event will feature Zach Hofer-Shall of Forrester Research, Inc. who will present a social marketing framework and make the case for how companies can embrace it to positively impact marketing effectiveness and results.

Who
Zach Hofer- Shall, analyst, Forrester Research, Inc.
Mathieu Hannouz, senior product marketing manager, Neolane, Inc.

What
A recent report from Forrester Research, "Accelerating Your Social Maturity,"¹ discusses how customers and employees are becoming increasingly empowered by social technologies and how important it is for companies to make fundamental changes to their resources, skills, tools, processes and culture as key success factors.
In this webinar, Forrester Research Analyst Zach Hofer-Shall will outline a framework that will help companies embrace social media in order to engage customers and prospects in a meaningful, personalized dialogue that leads to improved marketing results.
Neolane's Mathieu Hannouz will share best practices and discuss the roadmap for social media adoption that includes: establishing goals; building and listening to your audience; utilizing social media basics to influence your audience; obtaining permission from your audience for deeper interaction; and engaging in targeted and personalized social campaigns.

When
Tuesday, July 12, 2011 at 1:00 p.m. ET / 10:00 a.m. PT

How
To register online for this webinar, please visit http://bit.ly/ijOJdq. For those interested in following the event on Twitter, please use the hashtag #convmktg.

_{1 - Accelerating Your Social Maturity, Forrester Research, Inc., June 2, 2011}

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