Newton, MA
May 25, 2011

Neolane Places in the Magic Quadrant for CRM Multichannel Campaign Management 2011

Conversational marketing technology provider Neolane today announced its inclusion in the Gartner, Inc. 2011 "Magic Quadrant for CRM Multichannel Campaign Management"¹. According to Neolane, with new social marketing capabilities that enable brands to engage in sustainable one-to-one dialogues with fans and followers that are coordinated across social media and other channels, it continues to deliver flexible, innovative solutions for organizations seeking adapt to the changing needs of buyers.

Gartner defines multichannel campaign management (MCCM) as the processes that "enable companies to define, orchestrate and communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, websites, e-mail and communities. This can include integrating marketing offers/leads with sales for execution." Neolane is positioned as a Niche player in the report.

"We believe recognition by Gartner in this influential report reflects Neolane's steady, focused growth and our ability to positively influence how global brands engage with customers across inbound and outbound communications channels,” said Stephane Dehoche, president and CEO, Neolane. "While consistently-strong benefits of our conversational marketing technology include ease-of-use, flexibility and advanced reporting, it is the ability to empower marketers to sustain lifetime one-to-one dialogues, dramatically increase revenues and improve marketing efficiency that set us apart."

According to Gartner, "overall, the MCCM market shows positive growth in 2011. Marketers continued to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns. In addition, most of the vendors in this Magic Quadrant showed double-digit growth in 2010 and were profitable."

Neolane has exhibited steady year-over-year growth, with a more than 40 percent increase in global revenues in 2010. The company, which reported $30 million (USD) in total worldwide revenues last year, consistently drives strong results for its enterprise customers and stands as the world’s leading independent marketing platform for B2B and B2C organizations. To meet increasing demand for its conversational marketing technology and inbound/outbound fusion capabilities that support consistent, relevant offers across multiple channels, Neolane is on track to rapidly expand its team and further strengthen relationships with key partners such as industry-leading marketing service providers (MSPs).

1 – Gartner, "Magic Quadrant for CRM Multichannel Campaign Management," by Adam Sarner, May 20, 2011

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