Newton, MA
April 14, 2011

Neolane Invites Marketers to "Crack the Code" and Gain Buy-In for New Marketing Technology Purchases

Webinar Shares Insights from Independent Research Firm for Marketers Seeking C-Suite Approvals for Investments in Technologies Such As Campaign Management, Mobile and SEO

Conversational marketing technology provider Neolane, Inc. today announced details of its April 21 webinar, "Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases." The session will feature Suresh Vittal of Forrester Research, Inc. who will share detailed advice for making a powerful business case in support of marketing technology investments that improve automation and measurement while driving increased revenue.

Who:
Suresh Vittal, vice president and practice leader, Forrester Research, Inc.
Kristin Hambelton, vice president of marketing, Neolane, Inc.

What:
A February 2011 report from Forrester Research, "Marketing Technology Adoption 2011," shows that marketing technology for campaign management, mobile and search engine optimization are high on marketers' wish lists. However, there’s a constant struggle to make the business case for these important purchases, despite well-known advantages.

In this "Crack the Code" webinar, Forrester's Suresh Vittal will discuss his recent research on marketing technology adoption and the buying process. He'll present:

• Key pain points and how marketing automation can help
• The new concept of the marketing technology office
• How to get C-suite buy-in

Neolane's Kristin Hambelton will highlight the benefits of automating marketing operations and offer resources to empower marketers to make an effective business case.

When:
Thursday, April 21, 2011 at 2:00 p.m. ET / 11:00 a.m. PT

How:
To register online for this webinar, please visit http://bit.ly/BISOCW. For those interested in following the event on Twitter, please use the hashtag #convmktg.

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