NEWTON, Mass.
September 8, 2011

Neolane Hooks Retail Marketers at Shop.org: Transforming the Customer Experience Through Social Marketing

From Opting Fans Into Relationship Programs to Generating Sales, Neolane Social Marketing Enables Retailers to Improve Long-Term Revenue and Loyalty

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at the Shop.org Annual Summit 2011. Described as digital retail’s most influential event, Neolane will demonstrate how retail marketers can benefit from proven social marketing strategies to engage in interactive, one-to-one dialogues that improve the customer experience and maximize cross-sell and up-sell opportunities across multiple communications channels.

What:
With Shop.org keynotes and panels honing in on marketing technology’s impact on customer engagement and sales, particularly the role of social media, Neolane’s booth (#952) will be a valuable stop for show attendees. In addition to meeting Claude, Neolane's show mascot, retail marketers will benefit from learning about Neolane Social Marketing and best practices for maximizing the revenue potential of social media audiences. To date, few retailers have been able to take full advantage of the sales and loyalty opportunities associated with their largely anonymous fans and followers. Based on the company’s conversational marketing technology, Neolane Social Marketing enables marketers to engage in one-to-one customer dialogues with fans and followers within social media including Facebook and Twitter. From opting fans into relationship programs to gaining insight into their preferences and shopping habits across multiple channels, Neolane Social Marketing turns social media efforts into sales.

When:
Shop.org takes place September 12-14, 2011.

Where:
Boston Convention & Exhibition Center; Neolane booth #952

For more event details, please visit: http://events.neolane.com/shoporg. For those interested in tracking the event on Twitter, follow @neolane and the event hashtag #ShopOrg11.

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