SAN FRANCISCO – Forrester's Marketing Forum 2011 – booth #308
April 5, 2011

Neolane Demonstrates New Social Marketing Capabilities at Independent Analyst Firm’s Marketing Forum 2011

Marketers Preparing for the Next Digital Decade Will Benefit From Learning About How Neolane Enables One-to-One Social Engagement

Conversational marketing technology provider Neolane today announced new capabilities that enable marketers to engage in one-to-one customer dialogues within social media platforms, including Facebook and Twitter. Neolane Social Marketing transforms vast audiences of anonymous fans and followers into sustainable, loyal and ultimately profitable relationships.

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at Forrester's Marketing Forum 2011. In line with the event's focus on marketing innovation for the next digital decade, Neolane will showcase recently announced social marketing capabilities featured in version 6 of its conversational marketing technology platform. Neolane Social Marketing enables marketers to engage in one-to-one customer dialogues with fans and followers within social media including Facebook and Twitter.

What:
For Forrester's Marketing Forum 2011 attendees who are exploring how to create marketing programs that harness the power of emerging tools and adapt to new models for engaging with customers, Neolane will demonstrate how its Social Marketing application can transform vast audiences of anonymous fans and followers into sustainable, loyal and ultimately profitable relationships. Neolane Social Marketing goes beyond the basic listening and influencing social tactics that most brands are limited to today. Instead, Neolane enables marketers to influence fans, obtain and manage permissions to communicate with them, and then engage in one-to-one dialogues that are coordinated across social media and other channels. Marketing Forum 2011 participants are encouraged to visit Neolane (booth #308) to learn more about its new platform and enter a drawing for a chance to win an iPad.

When:
Forrester's Marketing Forum 2011 is taking place April 5 – 6, 2011.

Where:
The event is being held at the San Francisco Marriott Marquis. Neolane is located at booth #308.

How:
For more information on the event, visit http://events.neolane.com/FMF2011. For those interested in news and updates from the show, please follow @neolane and the event hashtag #FMF11 on Twitter.

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