December 7, 2011

Neolane Customer FanOne Marketing Presents LA Kings Fan Loyalty Case Study at NCDM 2011

Neolane to Participate in Vendor Solutions Showdown; Demonstrate Best Practices for Integration Across Marketing Database, Campaign Management and Social Media

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at NCDM 2011, the conference for engaging customers using data and technology.  Neolane customer FanOne Marketing will co-present a session with the Los Angeles Kings highlighting effective techniques for driving revenue-focused fan loyalty.  Neolane will also participate in the competitive Vendor Solutions Showdown to demonstrate the advanced targeting, personalization and segmentation capabilities of its conversational marketing platform (booth #104).

Who:        

• Jen Zick, director of strategy and business development, FanOne Marketing
• Aaron LeValley, sales and marketing database manager and analyst, LA Kings                                           

What:             

In the session, "LA Kings Win Fan Loyalty: Tips from Sports Marketing Pros," attendees will learn best practices based on proven strategies the NHL's LA Kings employ to increase sales, retain season ticket holders, drive premium sales, up-sell and cross-sell, and increase per-capita spend. 

Participants will learn how to maximize cross-channel opportunities, improve social media integration, avoid duplicate communications, monitor and react to online behavior, and perform better segmentation.  The discussion will focus on specific techniques for:

• Boosting customer retention and lifetime value through conversational marketing technology
• Performing segmentation based on recipient behavior and preferences
• Effectively using PURLs for renewal campaigns
• Identifying top prospects and increasing the performance of behavior-based selling campaigns

When:            

NCDM 2011 takes place December 12-14.  The FanOne/LA Kings session is part of the Interactive Marketing track held on Tuesday, December 13 at 11 a.m.

Where:

Caesars Palace in Las Vegas

Additionally, Jerry Kosmachuk, manager of application consulting at Neolane, will demonstrate Neolane’s conversational marketing technology platform in a competitive Solutions Showdown on Tuesday, December 13 at 3:30 p.m.  Moderated by Bernice Grossman, president, DMRS Group, Inc., three vendors will present different solutions to integrating the marketing database, campaign management and social media.  Participants will be challenged to create targeted segments for outbound multichannel marketing with results from social media tracking and develop event-triggered marketing campaigns that are driven by web site results. 

For more information on NCDM 2011, visit http://ncdmevents.com/ehome/index.php?eventid=19723&; follow the @NCDM_DMA handle on Twitter or follow the #NCDM hashtag.

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