Newton, MA
February 7, 2011

Neolane Brings Expert B2B Insight to AMA Boston's Marketing Automation Panel

Panel to Discuss Best Practices for Automating Lead Generation and Nurturing for Optimal Cross-Channel Campaign Effectiveness

Conversational marketing technology provider Neolane, Inc. today announced that Vice President of Marketing Kristin Hambelton will participate in a panel hosted by the Boston Chapter of the American Marketing Association (AMA), entitled “The Future of Marketing Analytics and Automation Technologies.” Attendees will learn best practices for automating lead generation and nurturing efforts to develop highly targeted campaigns that drive revenue.

Who:
Kristin Hambelton, vice president of marketing, Neolane, Inc.

What:
Today's B2B marketers are already investing heavily in content, social media, email marketing, lead capture and other targeted activities to effectively reach their prospects. However, few have figured out how to coordinate all of the moving parts in an automated way to drive more revenue. Moderated by Conselltants’ Principal Joe Moloney, this AMA event will bring together participants from Neolane, Eloqua and Silverpop to address questions such as: What is marketing automation technology? What type of business/customer insight does marketing automation enable today? Attendees will learn how using marketing automation technology can drive effective, revenue-driven marketing programs.

When:
Wednesday, February 23 at 6 p.m. EST

Where:
To register online for this event, please visit: http://marketing-automation.eventbrite.com/. For those interested in following the event on Twitter, please use the hashtag #amab.

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