Newton, MA
February 1, 2011

Neolane and Quaero Host Webinar on the Keys to B2B Marketing Automation Success

Independent Analyst Gerry Murray to Highlight Best Practices for Building a Powerful Marketing Infrastructure to Achieve Cross-Channel Campaign Success

Conversational marketing technology provider Neolane, Inc. and Quaero, CSG Systems' leading customer engagement agency, today announced details of a February 10 webinar, “Keys to B2B Marketing Automation Success.” Featuring special guest Gerry Murray, IDC’s CMO Advisory Service research manager, attendees will learn best practices for successful marketing automation implementation, standardizing critical customer data, and maximizing KPIs for marketing and sales alignment to achieve cross-channel campaign success.

Who:

Gerry Murray, CMO Advisory Service research manager, IDC
Michelle Boockoff-Bajdek, executive director of marketing, Quaero, a CSG Solution Kristin Hambelton, senior director of marketing, Neolane, Inc.

What:

Whether through social media outlets or lead generation email campaigns, customers are being bombarded with messages. Digital marketing has exploded in scope and complexity making it practically impossible to efficiently or effectively reach your target audience without an established marketing automation infrastructure. As a result, as marketers, we need to shift our thinking. Rather than focusing simply on today’s campaign, we need to maximize our marketing dollars by implementing strategic cross-channel marketing programs within a marketing automation system that is backed by targeted data. B2B marketers interested in how to avoid possible career-limiting mistakes will learn:

• How to standardize your customer data
• Best practices for successfully deploying marketing automation technology
• How to maximize KPIs for marketing and sales to ensure alignment, visibility and data integrity
• How to integrate data, workflows and governance across the entire "response to revenue cycle"

When:
Thursday, February 10 at 1 p.m. EDT

Where:
To register online for this webinar, please visit: http://bit.ly/hboNvP. For those interested in following the event on Twitter, please use the hashtag #convmktg.

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