Newton, MA
March 2, 2011

Neolane and FanOne Team Up on Sports and Entertainment Digital Fan Marketing

Webinar to Share Building Blocks for Executing Consistent, Personalized Marketing Campaigns Across Online and Off-Line Channels

Conversational marketing technology provider Neolane, Inc. today announced details of its March 9 webinar, "Best Practices in Sports and Entertainment Digital Fan Marketing." With special guest Jen Zick of FanOne Marketing, the event will address how conversational marketing technology enables marketers to create more personalized one-to-one lifetime dialogues with their clients and prospects, leading to increased revenue and renewal rates.

Who:
David Myron, editorial director, CRM magazine - moderator
Jen Zick, director of strategy and business development, FanOne Marketing
Kristin Hambelton, vice president of marketing, Neolane, Inc.

What:

Gone are the days of ineffective "batch and blast" communications where poorly timed and poorly coordinated messages are responsible for driving down campaign effectiveness. Today, consumers expect at least basic levels of personalization. Without it, emails stop getting opened, links aren't clicked and unsubscribe rates soar. With marketing departments stretched thin, marketing automation is one of the keys to working smarter, not harder. While many industries struggle with limited resources, sports and entertainment marketers in particular often lack the personnel and budget necessary to drive successful digital marketing strategies. Attendees will learn:

• Why a digital marketing strategy is important
• What steps can be taken to get started down the right path
• Ways to virtually multiply the marketing department with technology, based on sporting team and venue-specific examples
• Tips for generating more ticket sales and revenue with less resources

When:
Wednesday, March 9 at 2:00 p.m. EST

Where:
To register online for this webinar, please visit: http://www.destinationcrm.com/webevents/neolane/09mar2011/neo6. For those interested in following the event on Twitter, please use the hashtag #convmktg.

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