Newton, MA
July 19, 2011

Neolane and Cramer Present Digital Marketing Best Practices at AMA Boston’s Networking Event

Experts Offer Proven Strategies to Increase Digital Engagement While Respecting Regulated Environments

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at a networking event with Cramer, a digital marketing and event solutions company, at an upcoming networking event hosted by the Boston Chapter of the American Marketing Association (AMA). In a presentation titled, "Five Tools to Increase Digital Engagement in a Regulated Environment," Darren Ross, executive vice president of solutions at Cramer, will provide best practices for leveraging marketing automation technology to develop more personalized, targeted cross-channel campaigns with consideration for regulated environments. The networking event and presentation will be held Thursday, July 28 at Hotel Marlowe in Cambridge, Mass. All attendees will be entered to win a Barnes & Noble nook color™.

Who
Darren Ross, executive vice president, solutions, Cramer
Kristin Hambelton, vice president of marketing, Neolane, Inc.

What
From integrating multiple channels to managing user experience and measuring impact, developing successful digital campaigns is complex enough. When taking into consideration various regulations, a whole new set of challenges are presented. However, having the right tools and strategies in place will help increase customer and prospect engagement across all digital channels while respecting those regulated environments. Attendees will learn about the tools and tricks of the trade to address these challenges and how to incorporate proven techniques to help drive marketing campaign success.

When
Thursday, July 28 at 6 p.m. EDT

Where
Hotel Marlowe
25 Edwin H. Land Blvd.
Cambridge, MA 02141

To register online for this event, please visit: http://bit.ly/pd0rcK. For those interested in following the event on Twitter, please use the hashtag #AMAb.

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