Newton, MA
May 17, 2011

Neolane Adds Industry Veteran to Head North American Sales

Former Unica Executive Brian Serino Joins Leadership Team to Drive Aggressive Revenue Growth and Market Share

Conversational marketing technology provider Neolane, Inc. today announced that Brian Serino has joined the company as vice president of sales for North America. Formerly with Unica, Serino has more than 20 years of technology sales experience with the proven ability to build and manage teams that exceed goals and drive profitability. At Neolane, Serino will be responsible for doubling the size of the company's sales team and driving increased revenues and market share for its conversational marketing technology.

While working at Unica for eight years, Serino served in multiple senior sales management positions that included vice president sales for the Eastern U.S. and vice president, North America sales. While with the company, he doubled the size of the sales team, drove a ten-fold increase in revenue, and supported the company’s successful IPO and eventual acquisition by IBM.

"I have been fortunate to work with several successful global organizations during my career, and was ready for my next challenge. I was drawn to Neolane to be part of an exciting, high-caliber team,” said Serino. “I am highly motivated by the opportunity to deliver the substantial benefits of Neolane’s conversational marketing technology to the company’s expanding North American customer base."

Previously, as vice president of North America sales at Entigo, Serino was instrumental in reengineering the company to become more product-centric while initiating the development of the sales force and consulting organization and developing key channel partnerships. Earlier in his career, Serino also held senior sales leadership positions at Vitria Technology and Bay State Computer.

"Brian is an excellent addition to our team and we have no doubt that his track record for successful execution of sales strategies and regularly exceeding goals will be instrumental in driving revenues and strengthening our brand in key verticals,” said Stephan Dietrich, president, Neolane, Inc. "Not only does Brian bring a great passion and domain expertise, but also, he brings excellent leadership skills that will help further develop the capabilities of our team."

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