November 30, 2011
Neolane and MarketingProfs Webinar to Examine Key Factors for Successful B2B2C Marketing Campaigns
Guest Speaker from Independent Research Firm Will Present Best Practices for Marketers in Vertical Industries Where Both B2C and B2B Rules Apply
Conversational marketing technology provider Neolane, Inc. today announced details of an upcoming webinar hosted by MarketingProfs, “B2B2C – Marketing With and Through Dealers, 
Agents and Brokers.” Taking place on December 6, marketers who work in industries such as insurance, pharmaceutical, automotive and franchise services will learn best practices for navigating the challenges specific to B2B2C environments - where organizations market their goods and services to other businesses, which in turn sell to the end consumer.
Who:
- Suresh Vittal, vice president, practice leader - customer intelligence, Forrester Research, Inc.
- Mathieu Hannouz, senior product marketing manager, Neolane
What:
Is your business marketing goods and services to other businesses that in turn sell to an end consumer? This type of B2B2C marketing model, commonly found in insurance, pharmaceuticals, automotive, financial services, franchise services and high tech industries, requires special skills, processes and technology that can support the requirements of marketing to both the intermediary business and the consumer.
In this webinar, guest speaker Suresh Vittal will discuss the specific challenges faced by marketers in industries where both B2C and B2B rules apply, and share best practices for technology-enabled solutions that can support their efforts. Mathieu Hannouz will share real world examples of organizations that have overcome B2B2C marketing challenges to achieve business success.
When:
Tuesday, December 6, 2011 at 2:00 p.m. EST
Where:
To register online, please visit: http://bit.ly/sdKNb6. Webinar attendees may tweet about the event using the #convmktg hashtag.
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