Newton, MA
October 11, 2011

Neolane and The Marketing Store Partner to Improve Trigger-Based CRM/Loyalty Programs

Marketing Services Agency Adopts Neolane's Conversational Marketing Technology to Automate Campaign Processes and Improve Performance

Conversational marketing technology provider Neolane, Inc. today announced details of a new partnership with The Marketing Store, one of the largest brand activation agencies in the world. The Marketing Store selected Neolane's integrated marketing platform to enhance the performance of the complex cross-channel communication and customer loyalty programs it designs and executes for clients.

To support the distributed nature of such advanced, personalized campaigns, The Marketing Store chose the power and flexibility of the Neolane platform to drive both shorter-term trigger campaigns, as well as longer-term franchise-driven communications. Neolane can help reduce the complexity associated with creating and executing promotions and customer loyalty programs, while providing the ability to automate segmentation and conduct real-time reporting. Neolane was selected for the low total cost of ownership associated with its Mid-Sourcing™ delivery model, its ability to easily integrate within The Marketing Store’s existing technology infrastructure, and its roadmap for social marketing adoption.

"The Neolane platform will enable us to translate greater automation and data centralization benefits into timelier, more cost-effective delivery of our CRM and loyalty services," said Jane Ravenshaw, managing partner, CRM, The Marketing Store. “Neolane is able to support our cross-channel direct marketing campaign management and reporting requirements, including both the digital and social marketing targeting and measurement that our clients require.

Neolane was chosen to augment The Marketing Store’s existing robust CRM system by speeding up campaign management, and better coordinating campaigns across multiple channels such as direct mail, email, mobile, web and social. By consolidating data into Neolane’s single marketing database, the agency can dramatically reduce the lead-time and man-hours associated with manual segmentation and campaign set-up, and greatly decrease time-to-market. Those capabilities are especially important given that many of the agency’s campaigns have long cycle times that could include sending millions of pieces of direct mail and personalized email campaigns requiring detailed reporting on how specific micro-segments are performing in response to specific offers.

"The Marketing Store works with tremendous brands and has built an enviable reputation for its ability to successfully design and execute creative, impactful campaigns that drive revenues and results," said Stephan Dietrich, president, Neolane, Inc. "Neolane is a committed partner that is dedicated to providing The Marketing Store with the advanced marketing automation, campaign management, survey and content management capabilities it needs today to improve the results of current service offerings, while supporting the addition of new channels, such as social media, going forward."

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