Newton, MA
September 20, 2011

Get Social Marketing Smart with Neolane at DMA: 2011

Neolane Invites Attendees to Fuel Up on Social Marketing Smarts and Drive Away with a smart car™

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at DMA: 2011, the global event for real-time marketers. With the DMA 2011 key themes in mind – data, integration, engagement, relationships and real-time – Neolane is focused on creating an exciting, interactive experience at its booth where it will be leading theatre presentations on the benefits of its social marketing capabilities. In addition to being a Platinum sponsor of the event, Neolane is also giving DMA show registrants the chance to own a fun and fuel-efficient smart car.

What:
Visitors are invited to lounge in the Neolane booth (#1420) to see live demos and theatre presentations focused on the benefits of driving social marketing engagement across multiple communications channels. Neolane’s Social Marketing is the industry’s first solution for opting fans into relationship programs, gaining insights into their needs and wants, and converting those relationships into sales. In addition to demos and discussions, visitors to the booth can enter to win a smart car.

Neolane's Jerry Kosmachuk will also be presenting event-triggered marketing capabilities of its conversational marketing technology platform against other solution providers in a session titled, "Event-Triggered Marketing Solutions." Moderated by Bernice Grossman, president, DMRS Group Inc., attendees will learn how to differentiate between three major event-triggered marketing solution tools, viewing how identical event-triggered marketing campaign requirements are addressed by each vendor. This session during the DMA2010 was standing-room only, so get there early to ensure a seat.

When:
DMA: 2011 takes place October 1-6, 2011. The "Event-Triggered Solutions" session is scheduled for Monday, October 3 from 11:15 a.m. – 12:15 p.m.

Where:
Boston Convention & Exhibition Center; Neolane booth #1420

For more event details, please visit: http://events.neolane.com/DMA2011/. For those interested in tracking the event on Twitter, follow @neolane and the event hashtag #DMA11.

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