Newton, MA
October 13, 2009

Neolane to Showcase Its Event-Triggered Marketing Capabilities at DMA09

Enterprise marketing software provider Neolane, Inc. today announced that it will be presenting its event-triggered marketing capabilities against other solution providers in a session titled, "Event-Triggered Solutions Which One Is Best For You?," at DMA09, taking place October 17 – 22 in San Diego, Calif. Led by Bernice Grossman, president, DMRS Group Inc., the session will explore the varied data flows of three major event-triggered solution providers including Neolane.

Many event-triggered solutions provided by marketing automation vendors today are one-dimensional, focusing purely on emails that are automatically pushed to a customer when they abandon an online shopping cart or experience a technical difficulty on an e-commerce site. Neolane's marketing automation platform goes beyond this linear approach, offering new revenue opportunities through cross-channel, event-triggered capabilities that allow marketers to build more valuable two-way relationships with customers and prospects, whether the conversion occurs in print, Web, e-mail, mobile or other marketing channels.

• Who:
  • Bernice Grossman, president, DMRS Group Inc.
  • Jerry Kosmachuk, application consultant, Neolane Inc.
  • Fred Chapman, director, alliance relationships, Unica
  • Mike Fazio, business solutions consultant, Alterian
• What:
  • "Event-Triggered Solutions: Which One Is Best For You?" – Attendees will learn how to differentiate between three major event-triggered marketing solution tools, viewing how identical event-triggered marketing campaign requirements are addressed by each vendor. The approach of each vendor in translating a set of requirements into a fully detailed event-triggered data flow will be highlighted.
• When:
  • Monday, October 19 at 3 p.m. PDT
• Where:
  • San Diego Convention Center, Room 1B, San Diego, Calif.
• How:
  • To register for DMA09, please visit: http://www.dma09.org. Attendees who would like to learn more about Neolane's complete cross-channel marketing capabilities may stop by booth #2802.

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