Newton, MA
December 3, 2009

Neolane to Present Session at NCDM 2009 Focused on Maximizing Lead Management Campaign Effectiveness

Attendees to Learn Best Practices for How to Better Segment, Target and Personalize Leads, and Tips for Measuring Marketing's Impact on Company Revenue

Enterprise marketing software provider Neolane, Inc. today announced that Kristin Hambelton, senior director of marketing, will be presenting at the annual National Center for Database Marketing (NCDM) conference, taking place December 7-9, 2009 in Las Vegas. In line with the event's "Seize the Data" theme, Neolane's session will focus on maximizing the effectiveness of cross-channel lead management campaigns and establishing best practices for executing consistent, ROI-driven programs that span different departments, products and languages. Neolane will be demonstrating the benefits of its marketing automation platform at booth #305.

Neolane's Senior Director of Marketing Kristin Hambelton and SiriusDecisions' Research Director Megan Heuer will co-present the session, "Give the Emperor Some Clothes: Must-Have Building Blocks for Digital and Social Marketing Success." Neolane is also a premier sponsor of the event.

• Who:
  • Kristin Hambelton, senior director of marketing, Neolane, Inc.
• What:
  • The session, "Maximize Campaign Effectiveness: Lead Management for a Cross-Channel World," will address the unique challenges that growing companies face as they work to successfully attract and manage leads across different product portfolios, regions and marketing channels. Highlighting the successes of Neolane customer DigitalGlobe, attendees will learn how to drive more effective lead management programs using a single, centralized marketing data mart for marketing communications company-wide in order to better segment, target and personalize leads, while easily measuring marketing's impact on company revenue.
• When:
  • Tuesday, December 8, 2009 at 8 a.m. PST
• Where:
  • The Neolane session will take place in Room Palm D at the Mandalay Bay Resort & Casino in Las Vegas.
• How:
  • For more information about NCDM 2009 or to register, please visit: http://www.ncdmevents.com.

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