Newton, MA
July 28, 2009
Neolane to Present Best Practices for Overcoming Marketing's Data Management Challenges
Upcoming Webinar to Focus on How to Improve Data Relevancy and Quality to Maximize Campaign Effectiveness and Accelerate ROI
Enterprise marketing software provider Neolane, Inc. today announced details of an upcoming webinar with IBM, "Overcoming Data Management Challenges in Marketing to Achieve Strong ROI." On August 6, attendees will hear from IBM and Neolane executives who will discuss the complex data quality and accuracy challenges facing marketers and the benefits of establishing a single, reliable marketing view of the customer to capitalize on new opportunities and maximize campaign effectiveness.
- Who:
- John Gairhan, worldwide product marketing manager, Infosphere, IBM Software Group
- Kristin Hambelton, senior director of marketing, Neolane, Inc.
- What:
- This webinar, "Overcoming Data Management Challenges in Marketing to Achieve Strong ROI," focuses on the increasingly data-driven nature of marketing, and the pressure to achieve returns on marketing investments. While marketers understand that leading-edge tactics including segmentation, personalization, in-bound/out-bound integration, analytics, profiling and event-triggering can't happen if the underlying data isn't accurate, many still struggle with how to effectively manage that data to ensure it can be trusted.
Attendees will learn from IBM and Neolane about the importance of having timely, accurate data and how it can be leveraged to create a single marketing view of the customer. Marketers will also gain insight into best practices for creating rich marketing programs that:- Enable consistent customer and prospect communications to unify messaging across channels;
- Combine data from multiple sources in real-time to create rich contact profiles and segments; and,
- Automate the relationship mechanisms across various channels to respond to key data triggers such as behavioral, timing and channel preference.
- This webinar, "Overcoming Data Management Challenges in Marketing to Achieve Strong ROI," focuses on the increasingly data-driven nature of marketing, and the pressure to achieve returns on marketing investments. While marketers understand that leading-edge tactics including segmentation, personalization, in-bound/out-bound integration, analytics, profiling and event-triggering can't happen if the underlying data isn't accurate, many still struggle with how to effectively manage that data to ensure it can be trusted.
- When:
- Thursday, August 6 at 10 a.m. PDT/1 p.m. EDT
- Where:
- To register online, please click here. Webinar attendees may tweet about the event using the #IBM-MDM hashtag.
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