Newton, MA
May 26, 2010

Neolane to Host Cross-Channel Marketing Optimization Roundtable at the Customer Relationship Management Conference 2010

Retailers Will Learn Tips for Better Coordinating Direct and Digital Marketing Efforts across Channels, to Create a More Consistent, Rewarding Customer Experience

Newton, Mass. - Enterprise marketing software provider Neolane, Inc. today announced it is hosting a roundtable discussion at the Customer Relationship Management Conference (CRMC) 2010. The roundtable, "Covering All Your Bases – How to Move from Multi-Channel to Cross-Channel Marketing," will present retailers with a roadmap to move from siloed, multi-channel efforts to seamless, cross-channel marketing campaigns that optimize the customer experience. Neolane is a platinum sponsor of the event, which is taking place June 2-4, 2010 in Chicago.

What:
Moderated by Neolane, Inc. President Stephan Dietrich, the roundtable, "Covering All Your Bases – How to Move From Multi-Channel to Cross-Channel Marketing," will discuss the increasing pressure on retailers to better manage their direct and digital marketing efforts seamlessly across all channels including email, web, social media, mobile, direct mail, call center and in-store. Attendees will learn how Neolane's marketing campaign management software helps leading retailers manage multi-stage and event-triggered marketing campaigns; leverage web analytics data for remarketing, including abandoned cart; and coordinate inbound and outbound offers and messages.

When:
The roundtable will take place on Thursday, June 3 at 1:00 p.m.

Where:
Marriott Michigan Avenue, Chicago

How:
For more information on the event or to register, visit www.thecrmc.com. Follow event news on Twitter via #CRMC2010.

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