Newton, MA
September 27, 2010

Neolane Presents Webinar Featuring Independent Research Firm on Achieving Marketing Nirvana: One-to-One Personalization

Segmentation-Based Approaches Aren't Delivering the Results Marketers Require to Forge Meaningful Customer Relationships, Attendees to Gain More Effective Personalization Techniques

Enterprise marketing software provider Neolane, Inc. today announced details of an upcoming webinar, "Understanding and Practicing Personalization: Fight Marketing Fatigue and Boost Campaign Results." Featuring Suresh Vittal of Forrester Research, the interactive session will focus on helping marketers evolve toward "one-to-one personalization"– where brands are empowered to forge more intimate relationships with customers through highly-targeted messaging and offers that are presented as a part of natural marketing conversations.

Who:

• Frank Washkuch, news editor, Direct Marketing News (moderator)
• Suresh Vittal, vice president and practice leader – customer intelligence, Forrester Research, Inc.
• Kristin Hambelton, senior director of marketing, Neolane

What:
Marketers know that personalization drives better results, but evidence suggests they are not going far enough to actually make campaigns relevant to individual customers and prospects. This webinar, “Understanding and Practicing Personalization,” will examine declining campaign response rates and waning direct marketing effectiveness due to poor targeting and ineffective use of traditional personalization techniques. Presentations will guide attendees toward achieving the marketing nirvana that is one-to-one personalization through a better understanding of personalization and how to put it into practice as part of evolved marketing efforts. Attendees will learn:

• What personalization is and why it matters
• How to make personalization part of cross-channel campaign management efforts
• How marketing automation technology facilitates personalization
• What quantifiable benefits can be achieved through more effective personalization, using case study examples

Attendees will also receive Neolane's recent whitepaper, "Getting Personal with Your Customers—Fighting Marketing Fatigue," which is the first of a two-part series on automated interactive one-to-one personalization.

When: Thursday, September 30, 2010 at 1:00 p.m. ET/10:00 a.m. PT

Where: For more information about this webinar or to register, please visit: http://bit.ly/b1Yclf. For those interested in live tweeting the event, use the #DMWeb hashtag.

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