Newton, MA
June 24, 2010

Neolane Powers New Marketing Dimensions at the Gartner Customer 360 Summit 2010

Neolane to Demonstrate the Power and Flexibility of its Enterprise Marketing Platform That Was Built to Nurture and Monetize Multi-Dimensional Customer Relationships

Newton, Mass. - Enterprise marketing software provider Neolane, Inc. today announced details of its participation in Gartner's Customer 360 Summit 2010. The theme of this year's event focuses on business and IT collaboration, and on the emerging "social" dimension of customer experiences and relationships. Neolane will showcase the flexibility of its enterprise marketing platform that empowers B2C and B2B organizations to execute highly effective campaigns by establishing a 360-degree marketing view of their customers across channels and brands.

What:
In order to provide a truly closed-loop customer experience, marketers need to have a truly holistic cross-channel view of their customers, which up until now has been almost impossible to achieve. Using Neolane's datamart and single marketing platform that can be easily integrated with an organization's CRM system, marketers can finally create those closed-loop customer communications starting with data management and continuing through cross-channel execution and post-campaign measurement and reporting. This single marketing view is something marketers only dreamed about in the past, but is now a reality with Neolane's platform that aligns not only with marketers' needs, but also customer expectations for a truly personalized customer experience. Attendees are encouraged to visit Neolane's booth to learn more about establishing successful customer relationship management strategies that drive revenues and ROI.

When:
Gartner's Customer 360 Summit 2010 will take place June 28-30, 2010.

Where:
The Hyatt Regency Century Plaza in Los Angeles is hosting the event. Neolane will be located at booth G.

How:
For more information on the event or to register, visit http://www.gartner.com/technology/summits/na/customer-360. For those interested in the event, please follow @neolane and the event hashtag #gartnercrm on Twitter.

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