NEWTON, Mass.
May 17, 2010

Neolane Positioned in Magic Quadrant for CRM Multichannel

Newton, Mass. - Enterprise marketing software provider Neolane today announced it has been positioned by Gartner, Inc. as a Niche player in the 2010 "Magic Quadrant for CRM Multichannel Campaign Management" ¹. According to Gartner, multichannel campaign management (MCCM) is defined as the “processes [that] enable companies to communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, websites, e-mail and communities. This can include integrating marketing offers/leads with sales for execution.”

Neolane's marketing automation platform is recognized by global organizations for powering personalized, relevant and measurable cross-channel marketing and lead management campaigns that create new revenue streams and improve customers' overall brand experience. Marketers requiring greater performance and scalability from their technology investments depend on Neolane's flexible deployment models, including its SaaS and Mid-sourcingTM options, to improve results and ensure more measurable returns on their marketing investment (ROMI) across inbound and outbound channels.

According to Gartner, this year "vendors are providing more-advanced multichannel campaign execution, and marketers continue to build on inbound and outbound strategies for targeted, improved response and conversion rates. During the past year, we saw a continuation of a hot lead management area, and much time and attention given to SaaS as the delivery option that was a "must see" in almost every RFP from clients."

"Our B2C and B2B customers are acutely aware of the business need to shift from a mass-marketing approach, to one that is more personalized, targeted and relevant across channels," said Stephane Dehoche, president, Neolane. "For us, helping marketers create this ‘single voice' – a collaborative strategy that consistently presents a single face, a single brand to their customers – is where Neolane excels. Unlike other vendors that are struggling to scale-up to support cross-channel strategies for global organizations, this is a core strength for Neolane, and is regularly recognized by our customers and prospects as an important differentiator."

Inclusion in this Magic Quadrant comes on the heels of Neolane being recognized by SearchCRM.com with a 2009 Product of the Year award in the Marketing Automation category. Neolane also continues strong sales momentum in 2010, building from successes in 2009 that drove a 30 percent year-over-year increase in global revenues and its fifth consecutive year of profitability.

1 - Gartner, "Magic Quadrant for CRM Multichannel Campaign Management," by Adam Sarner, May 13, 2010