Newton, MA
April 20, 2010

Neolane Plays Up Adaptive Marketing Benefits at Independent Research Firm's Marketing Forum 2010

Visit the Neolane Booth to Play the "Big League Marketing Scratch and Win" Game

NEWTON, Mass. - Enterprise marketing software provider Neolane, Inc. today announced details of its participation in Forrester's Marketing Forum 2010, including its "Big League Marketing Scratch and Win" game. One of the goals of the campaign is to continue to raise visibility about the challenges B2C and B2B organizations face when it comes to running effective cross-channel marketing campaigns, especially those that involve inbound and outbound communications where the ability to consistently present timely, personalized offers has a direct impact on the customer experience, loyalty and results.

What:
"Does your marketing cover all the bases? In the competitive world of interactive marketing, it doesn't pay to take a wait-and-see approach. Neolane's marketing automation platform can be a key enabler for marketers seeking to increase customer retention, drive new customer acquisition and improve marketing efficiency. To survive in this new "adaptive" environment, marketers must also understand how to overcome the new challenges for coordination, management and measurement. Attendees are invited to visit the Neolane booth for a product demonstration and to play the Big League Marketing scratch game for a chance to win an Apple iPad.

When:
"Forresters Marketing Forum 2010 will take place April 22-23, 2010.

Where:
The Hyatt Regency Century Plaza in Los Angeles will host the event. Neolane will be located at booth #20 in The Solutions Showcase.

How:
For more information on the event or to register, visit http://www.forrester.com/events.

For those interested in the event, please follow @neolane and the event hashtag #FMF10 on Twitter. Also be sure to visit Neolane's Cross-Channel Conversation blog to read its Forrester Marketing Forum-inspired blog: "Adaptive Marketing and Table Stakes."

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