Newton, MA
November 24, 2008
Neolane Named IBM 2008 Information Management Rookie of the Year
Neolane Honored for Outstanding Performance and Market Success of its Cross-Channel Marketing and Lead Management Optimization Solutions
Enterprise marketing software provider Neolane, Inc. today announced it has been named the winner of IBM's 2008 Information Management "Rookie of the Year" Award. Neolane was recognized for the outstanding performance and market success that its Cross-Channel Marketing Optimization and Lead Management Optimization solutions have achieved as new additions to the IBM Information Management software portfolio. The award was presented to Neolane executives at the IBM Information On Demand 2008 Conference, held October 26-31, 2008 in Las Vegas.
Neolane's Cross-Channel Marketing Optimization and Lead Management Optimization solutions are built on a single, web-services based platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and return on investment (ROI). The company has hundreds of customers around the world.
"Neolane is honored to receive the Rookie of the Year Award from IBM, and I am especially proud of our global sales and software development teams who were instrumental in our success here. We look forward to continuing to deliver the benefits of our innovative cross-channel marketing and lead management solutions to joint IBM customers," said Stephan Dietrich, president, Neolane, Inc.
The Rookie of the Year Award is part of the IBM Information Management Awards Program, which recognizes new IBM information management business partners that demonstrate excellence in delivering exceptional business value for information management and providing cutting-edge solutions based on IBM's information management software portfolio. Candidates are nominated by IBM channel or business partner sales representatives from among those business partners that have dedicated their time and energy to providing innovative solutions using IBM information management software.
Visit 2008 IBM Information Management Awards for more information.
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