Newton, MA
April 29, 2010

Neolane Lends B2B Expertise to MarketingProfs' Lead Management Panel

Neolane to Discuss the Impact of Marketing Automation on Higher Quality Leads and Better Sales Relationships at MarketingProfs' Business-to-Business Forum 2010

NEWTON, Mass. - Enterprise marketing software provider Neolane, Inc. today announced that Senior Director of Marketing Kristin Hambelton will participate on a lead management panel at MarketingProfs' Business-to-Business Forum 2010, taking place May 3-5 in Boston. The panel will outline the role of marketing automation in generating higher quality leads and better sales relationships. Event attendees who visit Neolane's table to learn more about the benefits of its B2B lead management software will be entered into a drawing for a chance to win an Apple iPad. Neolane is a bronze sponsor of the event.

What:
The panel, "Marketing Challenge! Lead Management Automation Systems," will be moderated by Laura Ramos, vice president of industry marketing for North America, Xerox Global Services. Based on common demand management situations, participants from Neolane, Eloqua, Genius.com and Marketo will discuss how their customers address B2B marketing scenarios in innovative ways. Attendees will benefit from learning more about what lead management systems can do for their business and which solution might best fit their needs.

When:
The panel will take place on Tuesday, May 4 from 3:30-4:45 p.m.

Where:
Boston's Seaport World Trade Center

How:
For more information on the event or to register, visit http://www.marketingprofs.com/events. Follow event news on Twitter via #mpb2b.

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