Newton, MA
March 3, 2009

Neolane, et al. Present Top 10 Strategies for Successful Marketing Software Implementations

Webinar Will Address Best Practices for Overcoming Barriers to Successful Enterprise Implementations in Order to Speed Time to Value for Marketing Automation Solutions

Enterprise marketing software provider Neolane, Inc. today announced its participation in an upcoming webinar, "Top 10 Strategies for Successful Enterprise Marketing Software Implementations," that will include participants from the American Marketing Association and featured guest Forrester Research. The webinar will address best practices for overcoming barriers to successful software implementations in order to speed time to value and drive more effective cross-channel marketing programs.

• Who: Suresh Vittal (principal analyst, Forrester Research), Alli Libb (moderator, American Marketing Association), Kristin Hambelton (senior director of marketing, Neolane, Inc.)
• When: Tuesday, March 10, 2009 at 1:00 p.m. EST
• What: Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, many companies that put a lot of time and effort into evaluating software vendors eventually struggle in the implementation stage. In this event, featured guest Forrester Research Principal Analyst Suresh Vittal will share the top 10 strategies for successful enterprise marketing software implementations, gleaned from Forrester's field work with hundreds of top marketers.
  Registered participants will receive a complimentary copy of Neolane's newest white paper, "The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned."
• Where: To register online, please visit https://cc.readytalk.com/cc/schedule/display.do?udc=s2romx5kwqqo

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