Newton, MA
June 2, 2010

Neolane Customer Boston Apparel Group to Present Session on Boosting the Customer Experience at the 2010 Internet Retailer Conference and Exhibition

Presentation to Focus on Best Practices for Creating a Single Customer View to Improve Personalized Offers and Decrease Shopping Cart Abandonment Rates

Newton, Mass. - Enterprise marketing software provider Neolane, Inc. today announced details of its participation at the 2010 Internet Retailer Conference & Exhibition. David Blakelock, vice president, technology and strategic development at Boston Apparel Group, a Neolane customer, will be presenting a session offering retailers strategic insight and guidance for developing a single view of customer activities across all marketing channels. Neolane will also demonstrate its Cross-Channel Marketing Solution for B2C Marketers at the event (booth #231), which takes place June 8 - 11 in Chicago.

Who:
David Blakelock, vice president, technology and strategic development, Boston Apparel Group

What:
In order to provide a truly closed-loop customer experience, retailers must execute marketing campaigns by leveraging a 360-degree view of their customers across channels and brands. In his session, "Creating a Single View of Your Customers—and Presenting Them With a Consistent View of You," David Blakelock will discuss how Boston Apparel Group was able to cost-effectively execute consistent, targeted campaigns across its online and off-line customer base as it consolidated its women's apparel brands under one corporate umbrella. Blakelock will also explain how developing a single marketing data mart containing customer data from across channels can not only improve brand consistency, but also help identify additional cross-sell and up-sell opportunities through personalized event-triggered and transactional emails.

When:
Internet Retailer Conference & Exhibition will take place June 8 - 11, 2010. The Boston Apparel Group session is scheduled for Thursday, June 10 from 11:45 a.m. – 12:15 p.m.

Where:
McCormick Place West in Chicago, Illinois.

How:
For more information on the event or to register, visit www.irce2010.com.

For those interested in tracking news from the event, please follow @neolane and the event hashtag #IRCE on Twitter.

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