Newton, MA
October 28, 2010

Neolane Conversational Marketing Webinar: Creating Exceptional

Neolane and Independent Research Firm Will Discuss How to Manage Marketing Dialogues Seamlessly Across Inbound and Outbound Channels

Conversational marketing technology provider Neolane, Inc. today announced details of an upcoming webinar, "Conversational Marketing: Creating Exceptional Customer Experiences Seamlessly Across Inbound and Outbound Channels." Featuring Joe Stanhope of Forrester Research, attendees will gain advice on how to better plan, coordinate and execute effective marketing dialogues to drive valuable customer interactions across multiple inbound and outbound channels.

Who:
Joe Stanhope, senior analyst, Forrester Research, Inc.
Kristin Hambelton, senior director of marketing, Neolane

What:
Think about the last time you had a really great conversation with someone. The exchange was memorable because you engaged in a mutual interaction and actively participated in a dialogue. Unfortunately, marketers and sales people seeking to get our business often inundate prospects and customers with irrelevant and untimely one-sided communications. However, what they believe is good, aggressive salesmanship is no more than just bad communications. More than ever, marketers need to start having fewer "communications" and more "conversations." Share of wallet is awarded to organizations that create unforgettable customer experiences – experiences where every interaction, regardless of channel, contributes to a dialogue between a prospect or customer and the organization. Attendees of this webinar will learn:

• How to apply marketing intelligence from inbound and outbound channels to deliver highly relevant and engaging cross-channel customer experiences
• The business case and best practices for unifying inbound and outbound channels as part of a holistic marketing approach

When:
Thursday, November 4, 2010 at 1:00 p.m. ET/10:00 a.m. PT

Where:
For more information about this webinar or to register, please visit http://bit.ly/CXPWeb. For those interested in live tweeting from the event, use the #CXPWeb hashtag.

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