Newton, MA
March 31, 2009
Neolane and the Aberdeen Group Present Best-In-Class Strategies for Effective Recessionary Marketing
Webinar to Provide Advice for Marketers on How to Improve Campaign Effectiveness and Return on Investment Amidst the Economic Recession
Enterprise marketing software provider Neolane, Inc. today announced its participation in an upcoming webinar with leading research firm Aberdeen Group, "Recessionary Marketing: How Best-in-Class Companies are Weathering the Storm."
The event will provide marketers with practical advice on how to minimize waste and maximize return on marketing investment, and answer questions about how to continue to attract, retain and increase the value of profitable customers even as those same customers become increasingly reluctant to spend money.
- Who: Jeff Zabin (research fellow, customer management practice, Aberdeen Group) and Kristin Hambelton (senior director of marketing, Neolane, Inc.)
- When: Tuesday, April 7, 2009 at 10:00 a.m. PDT/1:00 p.m. EDT
- What: During the webinar, "Recessionary Marketing: How Best-in-Class Companies are Weathering the Storm," Aberdeen's Jeff Zabin will share insights and recommendations based on recent research that analyzed the actions Best-in-Class companies are taking to optimize marketing performance on a budget. Marketers will learn about techniques to achieve Best-in-Class status including increasing emphasis on customer data management and analytics, enabling customer value management, and considering new technology implementations.
According to recent Aberdeen research, more than 82 percent of marketers have reallocated their marketing spend due to the recession, with Best-in-Class companies spending less on traditional advertising, trade promotions and events, and more on direct marketing channels such as email and online. The webinar will address how marketers can make the most of investments in these direct marketing channels by leveraging centrally managed customer data from across all channels to engage prospects and retain reluctant customers. Neolane's Kristin Hambelton will demonstrate how companies with adjusted budgets can quickly improve their marketing effectiveness and ROI with marketing automation software that utilizes a single datamart to manage campaigns, resources and customer data across channels. - Where: To register online, please visit: http://www.neolane.com/recmktg.
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