Newton, MA
August 17, 2010

Neolane and SiriusDecisions to Lead Webinar on Making the Business Case for Marketing Automation Software

Moderated by B2B Magazine, Marketers Will Learn How to Better Justify Marketing Automation Investments in Terms of ROI and Overall Improvements in Campaign Effectiveness

Enterprise marketing software provider Neolane, Inc. today announced it will join SiriusDecisions in an upcoming webinar, "Making the Business Case for Investing in Marketing Automation Software," on August 24. Moderated by BtoB magazine, the webinar will discuss specific reasons for investing in marketing automation software, expected benefits and results, and necessary tools to help justify the investment.

Who:
Moderator John Obrecht, editor, BtoB magazine
Jonathan Block, vice president and service director, SiriusDecisions
Kristin Hambelton, senior director of marketing, Neolane, Inc.

What:
Marketing organizations adjusting to the economy-driven "new normal" have little room for new technology investments to support goals associated with improving campaign performance and results. That means making a strong case for strategic investments in automation software is critical, especially in terms of focusing on benefits such as increasing marketing efficiency and effectiveness, and cost reduction. This webinar will provide the tools marketers need to justify technology investments.
Webinar attendees will learn:

• Specific reasons for investing in marketing automation software;
• Expected benefits and results from automating marketing processes;
• Purchase considerations for a comprehensive marketing automation solution;
• Tools to help make the business case to senior management.

When:
Tuesday, August 24, 2010 at 2 p.m. Eastern

Where:
For more information about this webinar or to register, please visit: http://bit.ly/NeoWebAug. Attendees will receive a copy of the Neolane white paper, "When is the Right Time to Implement a Marketing Automation Solution?"

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