Newton, MA
September 15, 2009
Neolane and Quaero, a CSG Solution, to Present Webinar on New Rules for Marketing in a Cross-Channel World
Marketers Will Learn the Essentials for Utilizing Data from Across Multiple Channels to Increase Customer Retention, Drive New Customer Acquisition and Improve Marketing Efficiency
| Enterprise marketing software provider Neolane, Inc. today announced details of an upcoming webinar with Quaero, a CSG Systems (NASDAQ: CSGS) solution and leading marketing services provider, titled, "When the Four Ps of Marketing Aren't Enough: New Rules for a Cross-Channel World." |  |
On September 22, attendees will learn how to better leverage data across channels – including online, offline, outbound and inbound – in order to increase customer retention, drive new customer acquisition, and improve marketing efficiency. The first 25 registrants who also attend the webinar will receive a copy of the popular book, "High Performance Marketing," by Quaero Founder Naras Eechambadi.
- Who:
- Joe Kelly, executive director, marketing automation, Quaero, a CSG Solution
- Kristin Hambelton, senior director of marketing, Neolane, Inc.
- What:
- Marketing has traditionally focused on the Four Ps - Pricing, Product, Promotion and Place. However, this webinar will explain why in today's demanding business environment marketers must focus on a new set of letters – the O and I of marketing - Online, Offline, Outbound and Inbound. These letters represent the channels that marketers need to incorporate into their mix while understanding the new challenges for coordination, management and measurement.
Webinar attendees will learn:
- How to build an infrastructure to capture online behavioral data and integrate it with other system data to drive effective cross-channel campaigns;
- Tactics and strategies to leverage online data for offline analytics to increase messaging relevance;
- How to measure end outcomes and performance of marketing programs across all of the channels; and,
- Real-world quantifiable benefits that are made possible when moving to a true cross-channel marketing approach.
- Marketing has traditionally focused on the Four Ps - Pricing, Product, Promotion and Place. However, this webinar will explain why in today's demanding business environment marketers must focus on a new set of letters – the O and I of marketing - Online, Offline, Outbound and Inbound. These letters represent the channels that marketers need to incorporate into their mix while understanding the new challenges for coordination, management and measurement.
- When:
- Tuesday, September 22 at 1 p.m. EDT
- Where:
- To register online, please visit: http://www.neolane.com/fourpsofmarketing. Webinar attendees may tweet about the event using the #crosschannel hashtag.
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