Newton, MA
October 18, 2010

Neolane and Oceanos Present: Best Practices for Contact Plan and Campaign Optimization

Webinar to Provide Advice for Driving Marketing Effectiveness and Reducing Contact Fatigue

Conversational marketing technology provider Neolane, Inc. today announced details of an upcoming webinar with Oceanos, "Best Practices for Contact Plan and Campaign Optimization: Drive Cross-Channel Marketing Effectiveness and Reduce Contact Fatigue." Oceanos creates innovative, metric-based data strategies for demand generation marketing and has teamed with Neolane to present a roadmap for attendees who are interested in increasing customer acquisition, retention and lifetime value while balancing decisions about budget and employing effective cross-channel marketing strategies.

Neolane will also be presenting event-triggered marketing capabilities of its marketing automation platform against other solution providers in a session titled, "Event-triggered Solutions: Which One Is Best For You? Through the vendor shoot-out and in-booth demonstrations, innovative marketers will benefit from learning how Neolane empowers organizations with conversational marketing technology that makes it possible to build and sustain one-to-one lifetime dialogues that dramatically increase revenue and efficiency.

Who:
Mathieu Hannouz, senior product marketing manager, Neolane, Inc.
Brian Hession, president, Oceanos

What:
Increasing customer acquisition, retention and lifetime value are key objectives for almost every marketer today. However, achieving these goals can be a Herculean task given decreasing budgets, increasing regulations and marketing fatigue that can be linked to the number and type of channels that brands utilize to communicate with customers and prospects. Participants of this informative webinar, "Best Practices for Contact Plan and Campaign Optimization," will learn:

• Recommendations for optimizing campaigns including content guidelines, targeting rules, contact fatigue management and internal resource capacity planning
• How to use what-if scenarios to stimulate campaign rules
• Advice for overcoming challenges associated with growing a current contact database
• Best practices for optimizing a contact database

When:
Thursday, October 21, 2010 at 1:00 p.m. ET/10:00 a.m. PT

How:
For more information about this webinar and to register, please visit http://bit.ly/df9ez5. Attendees can follow @Neolane on Twitter for event updates and use the #OptWeb hashtag for live tweeting during the webinar.

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