Newton, MA
September 22, 2010

Neolane and FanOne Present Sports and Entertainment Marketing Webinar: Digital Case Studies and Social Media Integration That Works

Experts to Share Case Studies and Discuss Marketing Automation's Role in Engaging and Retaining Fans Through Social Media, Email and More

Enterprise marketing software provider Neolane, Inc. today announced that it will co-host a webinar with New Era Ticket's FanOne Marketing division on Tuesday, September 28, 2010. The webinar, "Digital Case Studies and Social Media Integration That Works," will discuss how sports and entertainment organizations can better communicate with fans by utilizing marketing automation to power more effective cross-channel marketing campaigns that include social media, email, and other direct and digital marketing channels. Attendees will hear marketing case studies on Nets Basketball, Pocono Raceway and the Ottawa Senators.

Who:

• Jen Zick, director of strategy and business development, New Era Tickets and FanOne Marketing
• Kristin Hambelton, senior director of marketing, Neolane

What:
Most sports and entertainment organizations use basic data management and email platforms to promote ticket sales, but sophisticated marketers are beginning to leverage advanced automation technology to better engage fans across existing and emerging communications channels. Marketing automation can help improve campaign response rates, increase customer retention and lifetime value, and maximize cross-sell and up-sell opportunities. Benefiting from real-world case studies, participants will learn:

• Immediate ways to grow a fan database
• Tactics to drive single ticket sales
• How to increase online season ticket holder renewals
• Strategies for leveraging and monetizing social media

When: Tuesday, September 28, 2010 at 2:00 p.m. ET

Where: For more information about this webinar or to register, please visit: http://bit.ly/Fan1Web. For those interested in live tweeting from the event, use the #Fan1Web hashtag.

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