Paris & Newton, MA
June 4, 2010

Neolane and Business & Decision Announce Launch of the Neolane Interaction Application on Mediatis' Website

PARIS and Newton, Mass. - Enterprise marketing software provider Neolane and Business & Decision, international consultant and systems integrator, today announced the implementation of the Neolane Interaction™ application on Mediatis' website. An online credit specialist, Mediatis' objective was to reconstruct its website so that personalized recommendations would be an integrated component of a prospective client's qualifying process. Business & Decision and Neolane were selected to implement a solution based on the strong functional marketing aspects of their proposal and expert techniques.

Mediatis was impressed by Business & Decision's expertise, its understanding of the company's requirements and marketing processes, and the strengths of the Neolane real-time recommendation engine. Neolane's marketing automation platform and the software vendor's excellent reputation among interactive marketers were also the deciding factors for Mediatis.

"Since 2006, our partnership with Neolane and our expertise in IT marketing solutions have enabled us to deliver innovative projects within strict time constraints," said Thomas Durand, manager at Business & Decision. “This new project is a fantastic example of us putting our knowledge, dynamism and teamwork into practice with a strategic partnership."

"Nowadays, the internet has become a channel for developing acquisition and client loyalty strategies that can no longer be ignored. Consumers have also become increasingly demanding in terms of personalized offers," said François Laxalt, head of markets and innovation at Neolane. "We are very happy to have had the opportunity to work with Business & Decision, to implement a real-time, personalized sales recommendation engine. This solution has the flexibility and scalability to address current and emerging interactive marketing challenges."

About Business & Decision
Business & Decision is an international Consulting and Systems Integration (CSI) company. It is a leader in Business Intelligence (BI) and Customer Relationship Management (CRM), and a major player in e-Business, Enterprise Information Management (EIM), Enterprise Solutions as well as Management Consulting. Business & Decision contributes to the success of customer projects by driving maximum business performance. The company has a reputation for functional and technological expertise and has forged partnerships with all of the key technology vendors. Located in 19 countries, Business & Decision currently employs more than 2500 people worldwide. Additional information is available at www.businessdecision.com.

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